Industrious

Member App

It’s late 2020, and businesses are planning their return to the office. Industrious is a start-up providing a luxury coworking service and the open question is how will it adapt and grow? I led design for the first iOS member app.

It’s late 2020, and businesses are planning their return to the office. Industrious is a start-up providing a luxury coworking service and the open question is how will it adapt and grow?I led design for the first iOS member app.

Role

Product Designer

Deliverable

iOS App

Industry

Hospitality

team Size

5

Problem

The lack of a native app is a pain point for prospective members and the business.

Target User

So Who Are
We Designing For?

So Who Are
We Designing For?

Our business was adapting and our members were returning to the office in different ways.

Pain-Points

Cognitive Overload

The existing web interface had a mentally taxing layout that was difficult to navigate.

Tedious Booking

Members repeatedly had to re-enter their information to select an available desk.

Unintuitive

Users had no way to determine their progress within the desk reservation flow.

My research produced three questions

User Flows

Charting the Flow

Charting the Flow

I sketched flows to understand our business and various services.

User Stories

Finding the Story

Finding the Story

I then drew the stories for each user to better understand their goals and potential pain points.

Storyboard

Prototyping the Reservation Experience

Prototyping the Reservation Experience

To help my team visualize the customer experience, I drew concept storyboards. This helped us prototype and discuss the experience before jumping into wireframes.

To help my team visualize the customer experience, I drew concept storyboards.

sketches

Rapid Investigation

Rapid Investigation

To quickly investigate potential screens in the booking experience, I made a few screen sketches.

Wireframes

Refining Desk Reservation

Refining Desk Reservation

After compiling feedback from sketches and storyboards, I created wireframes for our key app experience: booking a desk.

Final Design

Reflection

The final design gradually presented just enough information to the user creating a seamless flow.